How to Spot a Viral Hoax Before You Share It

ActionNooz Technology - posted by ActionNooz Staff on
A sketch of a person at a desk surrounded by notes about facts, figures and strategy
A sketch of a person at a desk surrounded by notes about facts, figures and strategy. Photo: Urs Steiner, CC BY 2.0, via Wikimedia Commons.

This blog once had to reassure readers that Facebook was not shutting down on March 15, in our post Is Facebook Shutting Down on March 15th? The rumour was a joke that escaped, and it was not the last. Hoaxes are faster now, but they still give themselves away in the same ways.

Five quick checks

  1. Who says so? A real announcement from a company comes from the company itself, through its official channels, and is reported by several established news outlets. A screenshot of a post from someone's cousin is not a source.
  2. When was it written? Many "breaking" stories are old ones recirculating. Check the date on the original, not the date of the share.
  3. Is it satire? Some sites publish fake news on purpose, as comedy. Read the site's About page before you get angry.
  4. Does it ask you to act fast? "Share before midnight", "copy and paste this to protect your account", "claim within one hour": urgency is the oldest trick there is.
  5. Does the picture belong to the story? A reverse image search often shows that a dramatic photo was taken years earlier, somewhere else.

The scams that look like news

Not every hoax is harmless. Plenty are built to collect logins or money:

  • Fake giveaways promising free phones or gift cards in exchange for your details.
  • "Security alerts" that send you to a copy of a real login page.
  • Too-good-to-be-true bonuses. Messages offering huge "free casino bonuses" or guaranteed betting wins are a common bait. Licensed operators publish their real offers on their own sites and apps, with the terms attached; an unsolicited message promising free money is almost always somebody fishing.

When in doubt

Do not share it. A rumour you did not pass on costs nothing. If you have already shared something false, a quick correction in the same place is the decent thing to do.

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